We look differently.
We create glasses with attitude.
Our mission
Making seeing well also a way to express yourself. We create quality, affordable eyewear with colorful designs to improve visual well-being and reflect the style of those who choose us.
Our vision
We want to be the leading brand in presbyopia glasses, glasses with a blue light filter from screens, and sunglasses designed for creative, spontaneous, and authentic people. Glasses that not only help you see better, but also complement a way of life.
Our values
Attitude: We are driven by positive energy, creative courage and freestyle.
Accessibility: Quality and design for all eyes, without elitism.
Functionality with design: Each model solves a visual need without sacrificing aesthetics.
Happiness: We believe in color as a form of well-being.
Perspektiv is a brand for people who express themselves through color, design, and the small gestures of everyday life. We create glasses with personality, designed to accompany you and say something about you.
Our collection includes models for adults and children: presbyopia glasses, glasses with blue light filter for screens, and sunglasses. Always with comfortable materials and an attitude that strays from the conventional.
At Perspektiv we don't believe in neutral, invisible, or boring. We create collections full of vibrant colors, current designs and affordable prices, which keep pace with trends without losing functionality.
Each pair of glasses is designed for those who want to show themselves as they are: spontaneous, cheerful, daring.
Nordic Projekt was born from a conversation between two born entrepreneurs determined to bring real value to both pharmacies and end customers:
Andreas and Jonna, a Swedish-American couple with 15 years of experience building related companies in the pharmaceutical sector.
Together, they began to develop the idea that a fusion of our pharmaceutical industry expertise and trend insight, combined with functionality, could bring revolutionary improvements to the OTC (over-the-counter) product market.
We knew we could do better than cluttered displays and a frustrating sales process for both salespeople and customers. And we knew it was definitely possible to offer better-designed eyewear that also protected our customers' eyes. For example, why shouldn't all eyeglasses include a blue light filter to protect eyes from harmful screen exposure? (Spoiler alert: today, all our eyeglasses include it.)
And now, we're taking a step forward in our innovative approach, focusing on sustainability.
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